Farming is an essential industry in the UK and plays a fundamental role in feeding the UK population, producing 65% of all food purchased. Farmers are the custodians of more than 70% of the country’s land area and the sector directly provided more than 400,000 jobs in 2024 while contributing £10.5 billion to the UK’s economy in gross added value in the same year. The wider agri-food supply chain is even more substantial and was worth 6% of the total UK economy in 2024, generating 4.2 million jobs.

UK agriculture is far from an industry in decline but it is under continuing pressure to optimize operations, maximize yields and preserve profitability in the face of competitive pressures, ongoing regulatory demands and significant shifts in technologies. UK farmers have been quick to see the benefits of new technologies, adopting a range of smart technologies to help them address challenges and transform their businesses. There is government support available via the ADOPT fund, which provides grants to encourage farmers to test new methods and technologies on their farms, and the Farming Equipment and Technology Fund (FETF) which helps farmers invest in modern equipment to improve efficiency and sustainability.

The role of smart farming

Smart farming encompasses everything from sensor technologies that help optimize soil fertility to AI-enabled machine automation and drones for tracking and analysis of crops and animal herds. Optimizing fertilizer inputs, for example, can reduce the environmental impact of crop growing while reducing costs and maximizing yields. Complex tasks such as sowing seeds can be automated with precision thanks to new technologies that take over traditionally manual tasks while machine learning, data analytics and real-time satellite imagery are all coming together to help smart farms ensure precision agriculture eliminates wastage.

Verditex showcases latest innovations in smart agriculture at LAMMA

As UK farmers adopt smart farming practices and move to precision agriculture, it’s essential that the latest technologies and techniques can be demonstrated and the LAMMA show provides an important forum to communicate new innovations and demonstrate the advantages that the latest smart agriculture solutions can deliver. The LAMMA 2026 show, which is held at the NEC in Birmingham on 14 and 15 January 2026, welcomes more than 600 exhibitors. The event, typically attended by more than 40,000 visitors, is the UK’s leading farm machinery show and will highlight innovations in tractors, combines, arable and grassland machinery.

Among the highlights, Verditex’s demonstration of its FMA300PRO auto-steering system will showcase how farmers can benefit from a new level of precision by augmenting their equipment with satellite positioning capability. By integrating technologies such as 4G communication, automated control and high-precision global navigation satellite system (GNSS) positioning, the system optimizes every stage of precision agriculture from cultivation and planting to crop management and harvesting. Whether you are managing rice planting operations, working in row crop cultivation or engaged in general field work, this seamless integration enhances the precision of farming tractors and agricultural equipment, boosting productivity and efficiency.

The Verditex AP100G controller delivers navigation accuracy of up to 2.5 centimetres, providing the foundation for effective precision agriculture practices. Built for durability, this guidance system ensures long-term, stable and reliable operation, even in challenging environments. The display and control pad has a user-friendly interface for easy operation, making it accessible for operators of both large equipment and small tractors. In addition, Verditex’s large-diameter steering wheel enhances user comfort and adaptability, making it suitable for various tractors and vehicle types. Its high-torque electric motor ensures precise auto-steering operation with a quick response time, enabling reliable autonomous tractor functionality.

Join us at the LAMMA show – Visit Verditex’s booth: Hall 9, booth 748

With 11 halls of exhibitors and a comprehensive program of presentations and demonstrations, LAMMA 2026 will bring together the latest innovations in smart and precision agriculture to provide an indispensable guide to the next steps farmers are making in their adoption of technologies to aid automation, support the optimization of resources and enhance profitability. Verditex is located at Hall 9, Booth 748 and will be demonstrating its FMA300PRO high-precision GNSS navigation auto-steering system.

Contact us at THE LAMMA SHOW BIRMINGHAM 2026 - Verditex  to book a meeting and connect with us to grow your business.